What's enso? It's a Zen symbol that basically means having everything without wasting anything – a perfect name for Georgia's first LEED-certified apartment community.

We showed tenants that it's possible to have creature
comforts – and lots of them – while also being responsible stewards of the environment. 

Judging how quickly the building filled up, people feel pretty darn good about making the green choice.



What we did: Branding, naming, graphic identity, promotional materials, print ads

Mindpower Inc.·337 Georgia Avenue SE, Atlanta, GA 30312··