Indiana State University

  • Brand Strategy

The BLUE campaign gave ISU a voice and a soul. BLUE gets straight to the point. It stands for trust, loyalty, wisdom, and truth.

The new ISU brand launched with an "Influencer" campaign featuring TV, print, radio, outdoor and digital advertising. Here are two of the TV spots.


Once the influencer campaign went live, we started working on tactical, recruitment-focused programs and a Brand Guidelines book, so that ISU's team could take the program and run with it.

We supported the brand launch with a new website that clearly demonstrates the positive impact BLUE has on the state of Indiana. These days, Indiana State University is less underdog and more hometown (home state) hero.

What we did: Influencer marketing campaign, brand platform, advertising campaign (including broadcast production), brand guidelines, recruitment campaign, web video, athletics visual identity, content strategy, branded content

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