Located in beautiful, beachy Boca Raton, Lynn University had to beat its "school by the pool" stigma. The strategy? Rather than look to the University's history, make its story a continual unfolding of a brilliant future.
Lynn has a lot to offer: an incredibly diverse student body, a nationally recognized conservatory, a competitive athletics program, a leading-edge institute for learning differences, and countless niche programs (from aviation to hospitality). The viewbook highlighted the many ways Lynn professors craft individualized programs for students of all abilities, according to their unique learning styles.
The world came to Lynn for the 2012 presidential debate, presenting a perfect opportunity to showcase Lynn’s focus on global innovation and change.
The University parlayed its messaging into a series of emails focused on the multiple outlets Lynn offers for students to discover and develop their own style.
Mindpower then named and developed initial work for Lynn’s expansive online programs initiative: iLynn
Results: Over the past few years, Lynn’s enrollment has grown exponentially among both domestic and international students. And the University is consistently recognized by US News & World report for being among the top most international colleges.
What we did: Recruitment marketing strategy, publications, advertising, web content, event support (presidential debate), social media strategy, video ideation, adult program naming and graphic identity (iLynn)
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