Mindpower’s task: build brand awareness based on PDS’ innovative spirit that has moved it from simply being a boys’ school to being a school 100% built for boys. Having boys down to a science, PDS is always looking for ways to build better boys. 


The brand strategy shows how PDS is the best place for boys. (And how they think, learn, and do.) The viewbook – which took the top prize in the InspirED School Marketers Awards –  highlights the School’s expertise and the personalities of its students.

PDS overhauled its website to reflect its new brand.  


“We all love this place, but didn’t know how to put it into words. Mindpower was incredible.” – Rachel Bishop, Director of Admission

What we did: Brand platform, recruitment materials

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