Savannah State University


    Georgia's oldest, public Historically Black University is a smart, bold, proud institution with phenomenal stories, startling stats, and innovative programs. It’s brand platform needed to let that shine through. Suddenly, SSU became undeniably seriously impressive.


    We built a digital experience to house SSU’s impressive stories, videos, and photos.


    We developed an aggressive media campaign, including print and online advertising, radio, and billboards – all directing people to


    And new television spots reintroduced Savannah State University to its hometown and beyond. 


    A new logo capitalizes on the University's impressive Savannah location, and a new tagline challenges viewers' assumptions. Savannah State needs to own orange in Georgia – boldly, authoritatively, and totally.


    Impressive results? Already the University has seen a rather impressive response rate to its digital advertising. The television spots are the talk of the town, and alums are swelling with pride.


    What we did: Brand platform, advertising campaign (including broadcast production), recruitment publications, campaign microsite (design and content), social media strategy

    Mindpower Inc.·337 Georgia Avenue SE, Atlanta, GA 30312··