For Saint Mary's sesquicentennial, Mindpower developed an awareness campaign celebrating 150 years of thinkers, teachers, and changes agents, all bent on changing the status quo.

The Year of the Gael campaign featured a series of messages with its own Gaelexicon.

Saint Mary’s saturated the San Francisco Bay, East Bay, and Silicon Valley areas with messaging about what it means to be a Gael. 

Results: The Year of the Gael campaign elevated the SMC name and united campus community and alumni. And the Gael Force campaign succeeded in gathering both donors and dollars.

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