For the newly named Robert J. Trulaske College of Business, Mindpower built a brand that parlayed Mizzou's high-energy, can-do spirit into a thoroughly modern business school.

 

Being in the heart of the “Show Me State,” it was only fitting that Trulaske was ready to show prospects a better business education.
Then we expanded the brand to include the Crosby MBA program.
We also developed recruitment materials for the Executive MBA program.

And we translated the brand to integrate Trulaske's website with the rest of its newly branded materials.

 

From Trulaske's Communications Director, Ashley Burden:

"With Mindpower, we created a multi-faceted campaign with examples of every form of communications so that our lean design and web team could execute the brand plan. Has the project been successful? Absolutely."

 

What we did: Brand platform, web strategy (design and content), centennial celebration campaign

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