Our challenge: to make them think.


We travelled throughout the state capturing footage for web videos and television commercials.


Mainers are pragmatic, hardworking, and fiercely proud of their home turf. So Mindpower created a campaign that illustrates the practical value that public universities bring to the state – told through the stories of the people of Maine.

Then we created a microsite to house all of the campaign work and link to the University System's seven campuses. 


It's hard to argue with the facts. So we also published impressive data points proving the value of both a four-year degree and Maine's public universities.  

What we did: Brand platform, advertising campaign, broadcast production, media planning, video, microsite (design and content)

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