The College of Education was poised to become known as the engine that drives innovation in education, with a focus on driving – rather than responding to – change.
Despite its excellent reputation for teacher prep, the College wasn’t known for expertise in other areas, including its high level of research.
A series of ads highlighted the future impact of the College’s excellent (and far-reaching) work.
To help the College expand what it’s known for, we created another series of ads posing provocative questions.
To help further position the College as a thought leader in education, we created a micro site where they could post their remarkable accomplishments.
What we did: Brand platform, web strategy (design and content), guidelines
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