The College of Education was poised to become known as the engine that drives innovation in education, with a focus on driving – rather than responding to – change.


Despite its excellent reputation for teacher prep, the College wasn’t known for expertise in other areas, including its high level of research.



A series of ads highlighted the future impact of the College’s excellent (and far-reaching) work. 

To help the College expand what it’s known for, we created another series of ads posing provocative questions.



To help further position the College as a thought leader in education, we created a micro site where they could post their remarkable accomplishments. 

What we did: Brand platform, web strategy (design and content), guidelines

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