With the highly successful, wave-making Splash recruitment campaign already running, this coastal university needed a powerful brand platform to drive home its penchant for profound transformation. Welcome to Sea Change.
The brand platform showcases UWF’s energizing vision for what can be – for students, Northwest Florida, and beyond.
We devised a social media strategy to support the brand platform and help the stories of Sea Change come to life by focusing on the individuals who transform and are transformed.
On top of that, UWF was poised to launch its biggest-ever comprehensive fundraising campaign. Mindpower developed concepts for a layered strategy that included print materials, a digital giving microsite, emails, and social media.
We created messaging to introduce the brand to alumni and friends to generate giving excitement around the year-long semicentennial celebration.
Messaging celebrated how far UWF has come and generated excitement for where it wants to go.
What we did: Brand platform, SPLASH recruitment campaign, brand anniversary video, brand guidelines, annual fund, social media strategy and guidelines
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