• Gallery: Associated Credit Union
  • Frugalicious is feeling
    financially empowered.
  • In today’s unpredictable economy, people are getting smarter with their money and yearning for financial stability. They’re clipping coupons, carpooling and generally scaling back. We recently helped Associated Credit Union capitalize on the climate by coining a word we believe embodies ACU (and the target market) perfectly – frugalicious! Yes, that’s a technical term.
Viewing: ACU frugalicious print ads.
  • Gallery: Associated Credit Union
  • Better than a bank.
  • Associated Credit Union is the financial ally people have been searching for. And the best part is, they can prove it. ACU offers rates and services no one else can, and we helped them convey that message to consumers. Frugalicious car loan anyone?
Viewing: ACU rate-driven print ads.
  • Gallery: Associated Credit Union
  • Embrace your frugalicious side.
  • By positioning themselves as Georgia’s money conscious credit union, the savvy saver in all of us is able to relate to ACU’s messaging. And anyone who appreciates these quirky, frugalicious stories should seriously consider switching to ACU.
Viewing: ACU "Parking Meter" television spot.
  • Gallery: Associated Credit Union
  • You’re a smartskate.
    Not a cheapskate.
  • At ACU, there is no judgment. If you check vending machine coin slots for change – more power to you. If unplugging your appliances helps you feel like you’re saving – fantastic. The bottom line is this: However you save, and whatever you’re saving for, Associated Credit Union can help.
Viewing: ACU "Aunt Jo" radio spot.
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  • Get the frugalicious dish online.
  • To relay the campaign message to the masses,
    we created a microsite (areyoufrugalicious.com) that includes everything from important facts about ACU to frugalicious resources for families. There’s even a link to share your fanatically frugalicious stories and qualify for a trip to paradise with cheapcaribbean.com. Appropriate, don't you think?
Viewing: ACU frugalicious microsite.
  • Gallery: Associated Credit Union
  • Frugalicious forever.
  • Our friends at Associated Credit Union were so excited about the new campaign, they came up with a few fabulously frugalicious ideas of their own!
Viewing: Frugalicious fortune cookies.