• Gallery: University of North Alabama
  • Dust off your history.
  • How can a university in the Shoals of north Alabama shed its “Division II” academic reputation and attract students who’ll shape the future? By embracing its past. UNA has a rich history that no one really talked about. Until now. Mindpower helped the university connect its history to the present and the future.
Viewing: UNA viewbook cover.
  • Gallery: University of North Alabama
  • How will you make history?
  • Students at UNA are surrounded by the past (historic markers abound on campus), but they’re focused on the future. They understand that history is not just something you study, but something you make, every day. Prospective students are invited to be part of history
    in the making.
Viewing: UNA visit piece.
  • Gallery: University of North Alabama
  • History isn’t made from the sidelines.
  • You have to jump in and make the most of every opportunity. UNA encourages its students – and prospective students – to do just that. The university’s faculty and staff challenge their students – and cheer them on (there’s a storied tradition of mentoring
    and nurturing).
Viewing: Junior visit piece.
  • Gallery: University of North Alabama
  • “War is hell.”
    Choosing a college shouldn’t be.
  • UNA’s viewbook puts an irreverent spin on its history by introducing some of the university’s lesser-known stories and colorful characters, including the campus lions, Leo and Una (yes, real live, roaring lions). At the same time, it connects prospective students with the many opportunities they’ll have at UNA to carve out their own pages in the history books.
Viewing: UNA viewbook.
  • Gallery: University of North Alabama
  • The UNA Smartbook.
  • Every Mindpower branding program comes complete with a Smartbook®, the strategy and concept bible that articulates our best thinking about a brand. Peek into the history of Mindpower and University of North Alabama’s brand collaboration.
Viewing: University of North Alabama Smartbook excerpts.