Always Thinking

We think (a lot) about everything from sushi to voter registration to SNL skits. Mostly, though, we think about all things branding and marketing. Dive in to some of our latest thoughts.

Bring in the Calm

How to create a calmer, more productive, happier 2021. Here’s a bit of our thinking.

2020…well, what can we say? You’ve been intense. It’s been a heck of a year for personal growth. We’ve adopted new ways of being and connecting with each other. We’ve pivoted and masked up and revolutionized the way we do what we do and we’ve done it all at a moment’s notice.

Okay, big breath. As they say, this too shall pass.

2021 is knocking. And, if you’re like us, you’re simultaneously supercharged about a fresh start and also filled with a wee spot of dread. So, how do we move into the new year with a renewed sense of purpose, get-up-and-go-ness, and hope?

How do we go from reactionary coping to strategic and creative energy building? How do we make sure our teams are fully engaged and energized? How do we take (some very hard) lessons from 2020 to improve how we manage in 2021? Here are a few things we’ve learned along the way.

Do away with the one-hour meeting.

45 minutes is so much nicer. Always leave 15 minutes open between meetings throughout the day. If you have a two-hour session scheduled, provide two 10-minute stretch your legs/freshen your coffee/tea/water breaks throughout. We need to move. We need a break. We need some caffeine. Build it in. Make it the rule.

Tired of Zooming all day? Use the phone for one-on-ones with clients/partners.

Believe it or not, there was life (and conversation) before Zoom. The classic phone call is surprisingly chummy by comparison. Pick up the phone. Listen, no really listen, to someone’s voice and hear what he/she/they is saying. It’s enlightening. Plus, you don’t have to worry about your lighting.


Alternatively, use Zoom for good company/companionship.
A couple of our colleagues log into Zoom throughout the week while they are working on projects independently for good company/comfort/connection. It’s a nice way to replicate the office vibe if you’re accustomed to a more collaborative/open space.


Pick up the phone and call a colleague.

Tired of typing out conversation responses? Take them off of slack/text/email and make them actual conversations. It’s amazingly efficient. And you’ll bring a sense of connection to someone’s day that doesn’t quite happen the same way over slack messages. Your Millennials and Zers may not come as naturally to this, but use your Xers and Boomers to show them the way. Phones have been around a zillion years. There’s a reason.  


Look for signs of fatigue.

In yourself. In your team. Check in with each team member every week if you can. Encourage time off. Don’t expect everyone to always self-advocate. Your team feels the pressure of the moment and the responsibility for delivering. And they don’t want to let their colleagues down. Be a leader and take time off, too. You can’t be and do your best if you’re running on empty. Fill your own cup first.


Vacation time is essential. Even if you’re at home watching Netflix.

Vacation isn’t what it used to be right now. Staycation. Coroncation. Whatever you call it, we all need time to unplug. Encourage everyone to schedule days off throughout the year beginning in January. 2021 may have some striking resemblances to 2020, so don’t store up vacation days waiting for the perfect opportunity. Use them throughout the year if you can. Make vacations part of your team conversations.


End your day at a civilized hour and focus on other parts of your life.

If you’re working from home, it can be hard to know where work ends and home begins. If you’re working in an office, it’s become too easy to bring everything home and keep working. Point is, disconnect. Turn off Slack at the end of the day if you can. If you sleep with your phone by your bed, turn off notifications. Get some rest. Power up. We need you.

Got the blahs?

Grab your mask and take a walk. Plank. Stretch. Dance. Ride a bike. (Fun note: Schwinn canceled all the marketing around it’s 125th anniversary because it knew the demand was already too high for bikes. It couldn’t keep up.) Try to do something every day, even for a few minutes that takes you into new territory. Little bursts of activity/creativity can boost your mood – which helps everything. And everyone. And every team.





Posted under LOVE

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