Situation: Heidelberg has historically been ahead of the game when it comes to shaping educational opportunity in Ohio. But the value and academic reputation of this 175-year-old institution wasn’t being fully conveyed, even in its own backyard of Tiffin.
Solution: Heidelberg’s all-new Opportunity Makers brand brings big, bold messaging that says it all. This is a place that creates and secures opportunities that rival even the largest state schools. It delivers on the through-line of the Heidelberg student experience—this place works hard to open every door and backs every student every step of the way. The design dynamically balances portraying Heidelberg as a vital, modern institution with a strong work ethic and a rich academic tradition. It contrasts traditional design elements like Oxford rules with bold headlines and emphatic underscores. This is a place that’s justifiably proud of its past, but not bound by it.
Results: The work has raised awareness and reputation among the local community, plus internal and external communities alike are finding great pride in Opportunity Makers.
What we did: Brand strategy, brand development and toolkit, photo production, creative testing, rollout consultation, recruitment collateral, yield communications, advertising creative, and campus banners