You can talk all you like about Tulane. But, fact is, it's the kind of place you really have to experience. So Mindpower set about creating an online immersion recruitment experience for Tulane's Office of Admissions.


Based on Tulane's long history of making a difference (going all the way back to its founding as a medical school), Mindpower positioned the University as a place where students get to do real things that matter for real people. The microsite is broken up into four sections: HERE PEOPLE CHANGE FUTURES.


Each section features an immersive looping video clip augmented by mini-documentary-style videos and powerful facts that drive home the value of the Tulane experience.


We also took on concepting and designing TruTU, a cutting-edge social media hub that allows prospective students to interact with current students in order to see Tulane the way Tulanians see it.


And because print isn't completely dead, we designed a suite of tactical collateral solutions to support Tulane's recruitment efforts on the road and through the mail. 


Real Results. In the past year, applications grew 23 percent. The academic quality of applicants continued to rise for the third year in a row, with almost 60 percent of the admitted class on track to graduate in the top 10 percent of their high schools. Tulane also retained its title as the country’s “most national” university, with the average distance from students’ hometowns being 917 miles. (For the second year in a row, more Tulane applicants came from California than any other state.) And Tulane’s racial and ethnic diversity also grew with nearly 24 percent of all admits being students of color and/or international students. 

What we did: Recruitment campaign strategy, microsite (design and content), videos, social media hub, emails, print materials | brand platform for the School of Liberal Arts


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