As one of the nation's three all-male colleges, Wabash has no trouble differentiating itself.
Its approach is steeped in tough love. In short, Wabash is SERIOUS about men's education - and this became the essence of the brand.

Today, students proudly proclaim themselves "Seriously Creative," "Seriously Competitive," and "Seriously Confident."



What we did: Recruitment campaign strategy, publications, direct marketing, branded content development, microsite

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