Situation: The Association to Advance Collegiate Schools of Business had a strong new brand platform. Missing from the equation? Strategies to connect the work with key audiences in a clear, compelling way.

    Solution: Build a strategy around the brand’s two biggest ambassadors. Mindpower zeroed in on high school guidance counselors and business school leaders, arming both groups with language designed to make people do a double take. Engaging the counselors ensured that AACSB member institutions were on the radar for the next gen of business powerhouses. Business school leaders were already card-carrying AACSB fans; with Mindpower’s help, they had the tools to equip their teams to talk about why accreditation matters — for their students AND their schools.

    What we did: engagement strategies, branded campaign materials for key audiences

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