WHAT

We love to think. About politics. World peace. And the awesome power of a great education to change, well, everything. Think of us as marketers on a mission: to help you unleash the truest truths of your organization in ways that transform lives. For almost 25 years, our mighty band of brand-builders has helped bring great ideas kicking and screaming to life. Our big ideas, memorable marketing campaigns, and strategic storytelling are designed to #GetInTheirHeads – and get you closer to your goals.

HOW

We have four principles for smart marketing. It must be collaborative, authentic, simple, and effective. We’re also creative. But creativity isn’t the point. Results are.

1

Collaborative

Even the savviest marketing program will fall flat on its face if the people who implement it don’t help create it.

2

Authentic

We won’t let you tell the world anything but the truth. We’ll just help you tell it in a compelling way.

3

Simple

Simple is powerful. The best marketing is profound in its simplicity.

4

Effective

It may also be beautiful, provocative, or entertaining. But if it's not effective, everything else is self-indulgence.

WHO

We’re happiest working with organizations that are doing good things in the world – schools, colleges, hospitals, and other nonprofits – because they inspire us to do great branding.

What do we look for in a client? Smarts. We want – no, need – clients who are ready to unleash their own Mindpower. Are you ready?

A (very) condensed list of clients:

Harvey Mudd College

Long Beach State University

The Lawrenceville School

Tulane University

University of West Florida

Indiana State University

Cary Academy

University of West Georgia

WHERE

In an old A&P in Atlanta's Grant Park

We took an old, rather forgotten, A&P grocery store in Atlanta’s historic Grant Park and gave it new life. High ceilings. Exposed brick. Bright colors. And plenty of room for great ideas, innovative thinking, and creative problem solving.