Baylor School


    Baylor has a long tradition of leadership in the classroom, on the playing fields, and in the community. To attract the next generation of leaders, the school needed to shake things up and talk in a way that better reflected its academic quality – and its personality. The solution? BaylorLeads.

    In admission materials, we wanted prospective students to see themselves at Baylor – and as leaders.

    Leading means always moving forward, never resting on laurels. Baylor’s capital campaign focuses on building that momentum.

    Baylor’s ad campaigns focus on the benefits and opportunities of boarding.

    So where has BaylorLeads led? To exceeded admission goals, strong fundraising support, and students and alumni who are successfully taking the lead around the world.

    What we did: Brand platform, recruitment campaign, publications, video, capital campaign naming and marketing, media buy

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