California State University, Long Beach


    We’re helping Cal State Long Beach redefine a day at the beach. The University is making waves and turning tides with strong academics, top-notch research, and the power to break down barriers to higher education for its community. Our goal? To capture the Beach’s optimistic, nothing’s-gonna-stop-us spirit and tell its story in a powerful way.

    The Beach anchors its community; think 37,000 students, 300,000 alumni, and a possibly unparalleled commitment to its region. It’s a driving force economically, socially, and culturally, but it doesn’t always get the credit it deserves. Sound travels better over water, so we turned up the volume on the Beach’s impact — all the ways it makes life sunnier. 

    For this institution with multiple monikers — California State University, Long Beach and Long Beach State University, in particular — we developed a new visual identity that focuses attention on “Long Beach,” as its location is at the heart of its mission and the student experience. And for less formal usage, we incorporated the campus’ eye-catching Pyramid arena into the “Beach” mark.

    What we did: brand platform, visual identity, brand guidelines

    Mindpower Inc.·901 Bernina Ave NE Unit #3, Atlanta, GA 30307