Emory Goizueta Business School


    Situation: Heading into its centennial, Emory’s Goizueta Business School was looking to tell a compelling story. The problem? Multiple programs, many different voices, and no real cohesion. Goizueta needed to reimagine its web experience in a way that let individual programs shine, while unifying the brand as a whole.

    Solution: Get to the heart of all that makes Goizueta great. We dug deep and found stories of intense experiential learning, life-changing leadership development, and an unmatched dedication to helping students reach their career goals. Armed with that intel, and working with an existing brand platform, we created web content that pulled together people and programs and showcased the ways Goizueta goes above and beyond.

    What we did: messaging strategy, content strategy, content development

    Results: “Mindpower helped us define our brand voice and bring our brand identity to life through impactful copywriting. Their contributions to our website redesign took the project to the next level.” – Nicole Hitpas, Chief Marketing and Communications Officer, Emory University’s Goizueta Business School

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