Florida Shines


    Situation: This brand-new state initiative had big goals for raising college graduation rates and career success. First, it needed to launch and establish a brand ASAP. We started by naming the program and then creating a bold and bright visual identity inspired by the shiniest and brightest object around: the sun. Naturally.

    Solution: With no name recognition and no success stories (at that point), the brand platform and messaging had to build instant credibility. To get college-finding and career-building resources into the hands of Florida citizens, we created a strategy to drive students, parents, and teachers to a resource-filled digital hub that put college search and career tools right into the hands of the target audience.

    What we did: brand platform, naming, graphic identity, web (design and content) guidelines



    Mindpower Inc.·901 Bernina Ave NE Unit #3, Atlanta, GA 30307