Mindpower for Smart Marketing | Graland Country Day School

“Going forward, I would hope we could remain nimble and light on our feet.”

There is no shortage of great schools in metro Denver. So why would a kid (or a family) want to go to Graland Country Day School? And why would that same kid want to stay at Graland all the way through the eighth grade? As it was, students sometimes jumped ship early to secure a spot in the most competitive high schools.

Mindpower set out to help Graland make a case for the power of its PK-8 experience. And we wanted to do it in a way that was more egalitarian than elitist.

Branding

Go, go, go! The new brand platform – GO GRALAND – embodies the School's go-getting fervor for innovation, achievement, and service.

Ascende omnem montem: Graland's motto literally translates to "Climb Every Mountain." Mindpower translated the School's essence as "going faster, going further, going higher."

RECRUITMENT

Graland is an institution that's proud of its past, but not willing to rest on its laurels.

Logo

Mindpower also developed a welcoming shield mark to use in cases where the school's official crest would be too formal.

TOOLKIT

With the completion of a Brand Concept Toolkit, Mindpower passed the Brand Ambassador baton to Graland's talented in-house staff writers and designers. You can see how they're continuing to go further, greater, and higher at graland.org.

Going for the brand.

Graland Country Day School fully embraced the new brand platform. The School’s internal marketing team has taken total ownership of the tools that Mindpower developed. Today they’re continuing to go onward and upward.

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