Situation: Harvey Mudd is one the nation’s premier schools for engineering, science, and mathematics. It’s also a liberal arts college. Huh? Mindpower came in to help the college find a more powerful way to convey the value of a liberal arts education in a STEM-focused world while attracting more women and students from underserved communities.
Solution: Harvey Mudd knows the importance of teaching top young scientists, mathematicians, and engineers to think across disciplines, collaborate, communicate, and understand their impact on society. The essential truth we discovered about Harvey Mudd is that relationships matter. Whether Mudders are collaborating on projects, engaging with professors, making room for one more at dinner, taking a somewhat perverse joy in their challenging curriculum, or planning the next epic prank, relationships really matter. This truth not only speaks to the College’s liberal arts core and interdisciplinary focus but also lends itself perfectly to donor and alumni communications.
Results: In its capital campaign, Harvey Mudd hit its fundraising goal early. In fact, the College surpassed its $150 million goal, making this its largest and most successful comprehensive campaign in history.
What we did: brand platform, graphic identity, recruitment campaign strategy, capital campaign strategy, brand toolkit, brand workshops