Indiana State University

  • Brand Strategy

The BLUE campaign gave Indiana State a voice and a soul. BLUE gets straight to the point. It stands for trust, loyalty, wisdom, and truth.

More to Blue word mark

The new Indiana State brand launched with an "Influencer" campaign featuring TV, print, radio, outdoor and digital advertising.


Next, we turned our attention to student recruitment.


In print and online, we've highlighted the vibrancy and diversity of Blue and the impact the University has on the state.

The results? True Blue. Blue pride has skyrocketed, State has enjoyed record enrollment since launching the brand, and their TV spots have earned Silver  Education Advertising and Telly Awards. 


What we did: Influencer marketing campaign, brand platform, advertising campaign (including broadcast production), brand guidelines, recruitment campaign, web video, athletics visual identity, content strategy, branded content, and alumni engagement campaign. To see more of our ISU video production work visit Power the Story

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