Moravian College’s revolutionary past and renewed go-for-it spirit inspired its new recruitment marketing strategy. At the heart? The idea that small acts can have huge impacts.
We revamped the College’s website, rolling out a complete top-level content and design overhaul, incorporating the new brand messaging and visual language.
To reinforce the balance of traditional liberal arts values with personal boundary-breaking initiatives, Mindpower created a viewbook with a peel-off pocket manifesto.
We also developed a yield piece as part of a comprehensive strategy – including emails, social media, an acceptance packet, and incentives – that would hook students at every stage.
Each piece of the campaign was punctuated by our logo redesign that mirrored Moravian College’s new burst of energy.
What we did: Brand platform, brand refresh, undergraduate recruitment campaign, web (design and content), direct marketing, strategic plan, iPad strategy, and graduate recruitment
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