Mount Saint Mary’s University, Los Angeles

Services:

    Situation: Mount Saint Mary’s University needed a brand platform that would honor its history, reinforce its relevance, and move it forward. A Hispanic-serving institution, MSMU has always been dedicated to bettering the world through empowering and educating young women. An irrepressible spirit is evident in everything the University does on behalf of its students and women everywhere.

    Solution: Put the Mount’s unstoppable women squarely at the center of the brand. Their stories – individually and in aggregate – are what make MSMU the dynamic place it is. Also important? Further positioning Mount Saint Mary’s as a hub for women’s issues and claiming the 21st century women’s movement from the perspective of a national, West Coast women’s university.

    What we did: brand strategy, brand platform, logo development, fundraising campaign, launch support, web design and content, photography and video production, marketing planning, media strategy and management

    The latest: recruitment platforms for undergraduate, transfer, weekend/evening college, and graduate programs. Campus-wide brand usage training.

    Mindpower Inc.·337 Georgia Avenue, Atlanta, GA 30312