Mount Saint Mary’s University


    The new media campaign highlights the UNSTOPPABLE women of Mount Saint Mary's.

    The Mount needed a website that didn’t box in its irrepressible spirit. A new, responsive site is just the platform for UNSTOPPABLE.

     We wanted to empower and enlighten donors to join the Mount’s UNSTOPPABLE movement. 

    The Mount wanted a powerful way to (re)introduce the University into the world. A new institutional video does just that.

    Results: So far, Mount Saint Mary's results have also been unstoppable. Awareness has grown dramatically throughout the Los Angeles area. The internal community has been galvanized around the new brand identity. The capital campaign, still in its silent phase, is well ahead of its fundraising goals. And MSMU earned two CASE District VII Awards of Excellence.



    What we did: Brand platform, graphic identity, name change, advertising campaign, media buy, institutional marketing plan, capital campaign marketing, brand toolkit, web (design and content) 

    Mindpower Inc.·337 Georgia Avenue, Atlanta, GA 30312