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Ohio Wesleyan University

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    OWU’s new brand platform speaks to its community’s hunger for life and learning.

    Students at OWU have big appetites for academics, athletics, the arts, and more.

    Recruitment materials needed to appeal to students with a taste for drool-worthy opportunities.

    This comprehensive branding program included media ranging from print to digital ads and signage to emails.

    A new viewbook satisfies prospects who are hungry for more and earned a Communicator Award of Excellence. 

    Oh-wooo! Campus is overflowing with energy and enthusiasm.

    Feeding (and encouraging) students’ hunger to do – and be – more takes support from all areas of the OWU community. An annual giving mailer connects alumni and friends with campus’ insatiable spirit.

    Satiating results: Since launching the new brand strategy, OWU has experienced powerful momentum, including a 12 percent increase in enrollment. The University's annual fund campaign exceeded goals, setting a new giving record. And the larger campaign, still in its quiet phase, is ahead of its goals as well.

    What we did: Brand platform, recruitment campaign, video, branded web content, brand guidelines, annual fund

    Mindpower Inc.·337 Georgia Avenue, Atlanta, GA 30312

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