Savannah State University


    Georgia's oldest, public Historically Black University is a smart, bold, proud institution with phenomenal stories, startling stats, and innovative programs. It’s brand platform needed to let that shine through. Suddenly, SSU became undeniably seriously impressive.


    We built a digital experience to house SSU’s impressive stories, videos, and photos.


    We developed an aggressive media campaign, including print and online advertising, radio, and billboards – all directing people to


    And new television spots reintroduced Savannah State University to its hometown and beyond. 


    A new logo capitalizes on the University's impressive Savannah location, and a new tagline challenges viewers' assumptions. Savannah State needs to own orange in Georgia – boldly, authoritatively, and totally.


    Impressive results? The campaign earned a Communicator Award of Excellence and a Gold Education Digital Marketing award for social media strategy. Since it launched, the University has seen a rather impressive response rate to its digital advertising, the television spots have been the talk of the town, and alums are swelling with pride.


    What we did: Brand platform, advertising campaign (including broadcast production), photography production, recruitment publications, campaign microsite (design and content), social media strategy. To see more of our photo production work visit Power the Story

    Mindpower Inc.·901 Bernina Ave NE Unit #3, Atlanta, GA 30307