Situation: For more than 50 years, the nonprofit TERC has been a major player and leader in the world of science and math education. Yet, few people know TERC by name. Time for a change. TERC wanted to build brand awareness as leading STEM experts, reach out and engage new audiences, and develop powerful brand messaging that set them apart from the competition.

    Solution: Make sure people understand the true power of TERC. If STEM moves the world forward, then TERC moves STEM forward. The creative brand platform needed to reflect that weighty responsibility. We also needed to unite a multi-faceted organization under a single brand identity. Build brand awareness. And create stand-up-and-take-notice messaging.

    What we did: brand platform creation, brand design and messaging guideline development, logo design, and ideation for growing brand awareness

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