The Lawrenceville School


    Since 1810, Lawrenceville has taught students how to learn, listen, and be aware of their power to influence change. They graduate with the tools to make an impact on anyone, anywhere, any time – regarding just about anything. That's the Lawrenceville Effect.

    To launch the School’s recruitment campaign, we designed a viewbook that illustrates the balance between the School’s history and its progressive modern bent. Because, ultimately, that balance creates the Lawrenceville Effect. The viewbook earned a Bronze Education Advertising Award. 

    At Lawrenceville, “effects” lead to even bigger impacts, which lead to, well, you get it? To show this visually, we punctuated the campaign with a word mark that illustrates the concept.

    "Things are going great. The new messaging is effective in a variety of ways; it's resonating very well with families." 
    – Tom Sheppard, Dean of Enrollment Management


    What we did: Recruitment marketing strategy, publications, guidelines  

    Mindpower Inc.·901 Bernina Ave NE Unit #3, Atlanta, GA 30307