We’ll Show You

A relatively new name meant that the University of Missouri's Trulaske College of Business was stuck in a branding no-man’s land. People knew Mizzou, and they knew the B School, but “Trulaske” didn’t have a lot of name recognition. So in this case, do you zig, or do you zag? In the decidedly conservative world of business, most institutions would play it safe – but not Mizzou. (This is the land of Tiger football, after all.) We built a brand that parlayed Mizzou’s high-energy, can-do spirit into a thoroughly modern business school. 

Visual Identity


MIZBIZ is not a stuffy, stuffed-shirt kind of place. It's a student-centered business education that gets real results. The goal: A mark with spark that could serve multiple departments and units.

Recruitment Campaign

 

 

RESPONSIVE WEB

“With Mindpower, we created a multi-faceted campaign with examples of every form of communications so that our lean design and web team could execute the brand plan. Has the project been successful? Absolutely.”

— Ashley Burden,
Communications Director

Mindpower Inc.·901 Bernina Ave NE Unit #3, Atlanta, GA 30307