We’ll Show You
A relatively new name meant that the University of Missouri's Trulaske College of Business was stuck in a branding no-man’s land.
People knew Mizzou, and they knew the B School, but “Trulaske” didn’t have a lot of name recognition. So in this case, do you zig, or do you zag? In the decidedly conservative world of business, most institutions would play it safe – but not Mizzou. (This is the land of Tiger football, after all.) We built a brand that parlayed Mizzou’s high-energy, can-do spirit into a thoroughly modern business school.