University of Arizona Online


    Situation: The University of Arizona is in the top 1% of the schools in the world. After only five years in existence, Arizona Online is currently #11 in the nation for the Best Online Bachelor’s program. What it needed was a campaign to keep up with its trajectory, and underscore that a degree from UAZ Online is just not just any online degree, it’s one worth bragging about.

    Solution: Create a campaign that communicates that a degree through Arizona Online is the same prestigious education that is delivered on the ground in Tucson. Engaging course material. Same faculty. Same degree. And to position the program as the more academically rigorous choice for the most ambitious adult students.

    What we did: strategy, creative platform and identity, launch support, photography and video production for a national media buy

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