Mindpower for Smart Marketing | WellStar Women's Services

We know a little something about caring for women. More than a little, in fact. WellStar specializes in women's services, spanning from motherhood through menopause and beyond. Why? Because we believe in life well-lived.

Women tend to care for everyone else before thinking of themselves. Our strategy: Show all the ways WellStar takes care of the caretakers.

The message for this television spot, which aired in the greater metro Atlanta area, is that the luckiest babies get to be born at WellStar.

From parents-to-be classes through the teen years, WellStar offers services that are family centered. It's a no-brainer, then, that the ad campaign needed to reflect the warmth of care that WellStar delivers.

WellStar is here to help women live well, be well, stay well throughout all stages of life. It was important to include women of all ages in the campaign.

What we did: Advertising campaign strategy, media planning, print TV, and radio advertising, collateral

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