WellStar Health System

  • Ad Development
  • Art Direction
  • Campaign Strategy
  • Concept Development
  • Content development
  • Creative Direction
  • Design
  • Photography
  • Video
WellStar has five hospitals, hundreds of physicians – and one overarching goal that goes far beyond treating people who are ill. WellStar is focused on helping people not just feel better, but live well.

Mindpower developed broad media campaigns for WellStar's services, including broadcast televisions spots.


The campaign lived well indeed, inspiring work for multiple areas of treatment, like cardiac care.

The prognosis? Metro Atlantans believe in WellStar. And WellStar has grown to meet their needs, giving them even more to believe in: a new hospital, a cancer center, neurosurgery and a trauma center, expanded cardiac services, urgent care centers, health parks, and more physicians and specialists to help keep the community healthy.

What we did: Branding, advertising strategies, advertising creative (including broadcast production), media planning, publications, fundraising support

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