Good Goes Far
Focusing on a better tomorrow.
The Catawba College Good Goes Far brand harnesses all the big strides the College is making for the future. It speaks to its commitment to producing responsible graduates and creates a sense of reach and impact that shows how this NC school creates global—and local—change for the better. Grounded in Catawba’s values and informed by a brand perception study, Good Goes Far allows for rich storytelling by leaning into Catawba’s long history while keeping an eye on the future.
The good just keeps on coming.
The work stretched across brand strategy, enrollment marketing, social content, video, and brand and recruitment advertising—giving Catawba a bold new voice rooted in authenticity and optimism. Soon after launch, deposits increased and engagement surged across channels. The campaign also earned multiple national advertising awards, including gold for Top Advertising Campaign and Digital Video Ad.
Building on the good momentum.
After a successful brand launch and coming off some landmark gifts, Catawba was looking to keep building. Mindpower worked with Catawba to translate the Good Goes Far brand in a way that captured the same spirit and energy but better positioned the message to demonstrate the value and contributions of Catawba for its donors and influencers. From these efforts, the Where Our Good Goes advancement campaign was born.
MORE work
Comprehensive research studies, branding and recruitment campaigns, photo and video productions, media campaigns and management—we’ve got a whole lot of mindpower.
