Make History
Making history and pushing forward.
After partnering with Mindpower to create award-winning, highly successful admissions work, Flagler returned for a multi-pronged attack: fundraising, recruitment, and institutional brand campaigns, all at the same time. The trio was built to inform, reinforce, and inspire one another.
Leading the College in a bold direction.
Flagler came to Mindpower in the fundraising campaign’s silent phase with a name already in place—Flagler Forward—but it needed a plan to bring it to life both internally and for the big public launch. Flagler Forward highlights the area’s deep history, paints the College’s innovative and entrepreneurial present, and asks, “Why stop now?” The campaign design leverages rich colors, sophisticated imagery, and graphic elements drawn from its ornate architecture paired with bold calls to action that compel potential donors to write Flagler’s next chapter.
Priming Flagler to claim its position.
For the first time in its history, the College fully invested in building a comprehensive, powerful brand identity. The brand needed to celebrate and recognize all Flagler has built in just over 50 years while showcasing its vision for moving itself and the region forward. The brand, Where History Begins, highlights Flagler’s innovative, entrepreneurial, and forward-looking culture while connecting to its history-making roots. This is where industrialist Henry Flagler built his fortune and where daring explorers ventured. This is where history begins.
Starting a movement on campus and beyond.
This wasn’t our first rodeo with Flagler enrollment. In 2019, Mindpower partnered with Flagler to launch a recruitment campaign that brought to life all the ways Flagler and its students Make History (not to mention helped the recruitment team exceed their enrollment goals and increase the profile of their students). This latest round of recruitment work built on that success. The Make History campaign is a call to action for like-minded people determined to make their own way. The recruitment campaign captures Flagler’s spirited energy through bright colors, ultra-friendly fonts, and sun-soaked photography of history makers in action. St. Augustine’s history is visually juxtaposed with surf culture, Art Nouveau, and architectural motifs.
MORE work
Comprehensive research studies, branding and recruitment campaigns, photo and video productions, media campaigns and management—we’ve got a whole lot of mindpower.
