We Fly

A few years into leveraging its brand theme, We Fly, Ball State hired Mindpower to reimagine it with an eye on increasing undergraduate enrollment, raising brand awareness, and upping the energy. We evolved the brand by creating a deeper messaging strategy that could be nuanced by audience and showcased Ball State’s power to set students up for success. The updated brand amplifies outcomes, introduces new graphic elements, and gives the brand the powerful relaunch that takes it to the next level.

‍

We’ve continued the work as Ball State’s agency of record, launching and managing multiple media campaigns, reenvisioning Ball State's employer brand messaging, and developing recruitment communications that dig deep into the University’s uplifting vibe. This work connects the We Fly message to what Ball State can and has done for students. It gives it punch. Gives it power. Lets it fly.

‍